Thursday, June 23, 2005

How to tease a film without giving it all away

The internet trailer for Cameron Crowe's ELIZABETHTOWN is a thing of beauty. You get a sense of the movie's tone and a vague idea of what it's about, but as far as I can tell, nothing is spoiled. The same probably won't hold true for the inevitable theatrical trailer, but one can hope.

This trailer opens with part of a funeral scene. The bulk of it revels in ELIZABETHTOWN images while Elton John's "My Father's Gun" plays before ending with a brief scene between Orlando Bloom and Kirsten Dunst. It's a lovely compilation of image and sound that does what a good teaser or trailer should do: entices you to want to see more without giving it all away in the process.

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